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Privacy Policy

Last Updated: April 28, 2026

This Privacy Policy describes the privacy practices of Kauffman Capital LLC, doing business as Lakefront Luxury (“Lakefront Luxury,” “we,” “our,” or “us”), and explains how we collect, use, and share information about you.

1. What this policy covers

This Privacy Policy applies to our interactions with guests, property owners, and visitors, including property reservations, rental management services, marketing of rental listings, guest services, our use of the websites we operate (including lakefront.luxury), and communications relating to any services we offer (collectively, “Services”).

This Privacy Policy does not apply to third-party websites or platforms you may interact with in connection with our Services, including Airbnb, VRBO, Booking.com, or other online travel agencies. Those platforms collect and process your information under their own privacy policies. When a third-party platform shares your information with us, our use of that information is governed by this Privacy Policy.

2. Information we collect

We collect information that you provide to us directly, information we collect automatically when you use our Services, and information we receive from third parties. Certain information is necessary to provide the Services you request. If you do not provide it, we may not be able to provide those Services.

When you reserve, pay for, or stay in a property we manage

  • Contact information. First and last name, phone number, email address, mailing address, and similar contact information for you and any other guests in your reservation.
  • Payment information. Credit card or debit card information, billing address, and related payment data used to process your reservation.
  • Identity information. To prevent fraud, comply with applicable law, or meet HOA or property owner requirements, we may collect proof of identity or age, such as a government-issued driver’s license or passport.
  • Reservation information. Dates of stay, property selected, number of guests, communications with us about your stay, and special requests.
  • Other stay information. Vehicle make, model, and license plate number where required for parking or HOA access; guest ages where a property has a minimum age requirement; and additional information required by applicable law or by the property owner or community association.

When we provide rental management or marketing services

  • Contact and ownership information. Your name, property address, mailing address, phone number, email address, and information about any entity that owns or manages the property.
  • Bank account, tax, and identity information. Bank account information for owner payouts, tax identification number, and proof of identity.
  • Property information. Rental history, utility accounts, sales and lodging tax license numbers, local rental permit numbers, and related information.
  • Other information as required by law. Additional information necessary to comply with applicable law or HOA rules.

When you communicate with us

When you contact us by phone, email, text message, or through our websites, we collect the content of your communication along with log information such as phone number, email address, and time and date of the communication. Where permitted by law, we may record or transcribe phone calls for quality assurance and training.

Information we receive from third parties

  • Booking platforms. When you book a stay through Airbnb, VRBO, or another third-party platform for a property we manage, the platform transmits reservation information to us, including your name, contact information, reservation dates, and in some cases payout or payment details.
  • Owner referrals and partners. Information shared by realtors, builders, property managers, or other partners about prospective owner clients.
  • Identity verification and screening providers. To the extent allowed by applicable law, we may receive information from third-party identity verification, background check, or fraud prevention services.
  • Government and public records. Occupancy permit, lodging tax, and similar information from government entities.

Information we collect automatically

  • Website activity. When you visit lakefront.luxury or other Lakefront Luxury websites, we collect information about your activity, including pages visited, time spent, searches, booking activity, and referring websites.
  • Device and browser information. Hardware, operating system, browser type, IP address, mobile carrier, device identifier, and crash data.
  • Location information. Approximate location derived from your IP address. If you use our mobile site, we may also collect more precise location data if you permit it in your device settings.
  • Cookies and similar technologies. We and our service providers use cookies, web beacons, and similar technologies to operate our websites, remember preferences, analyze site performance, and support marketing. See Section 6 for more detail.
  • Guest Wi-Fi. At properties where we provide guest Wi-Fi captured by Stayfi or a similar service, we collect contact and device information when you connect.
  • Communications. We may automatically collect the content of communications with us when you use our electronic messaging tools.

3. How we use your information

We use your information for the following purposes:

To provide and manage the Services

To respond to your inquiries; to process reservations; to communicate with you about your stay; to process payments; to provide rental management, marketing, or cleaning and maintenance services; to coordinate with vendors and cleaners at your property; to detect and prevent fraud or illegal activity; and to comply with our contractual obligations to you.

To optimize and improve our Services

To respond to reviews, comments, and feedback; to personalize your experience on our websites; to analyze how guests use our Services; and to improve the performance of our websites, reservation tools, and guest communications.

For marketing and advertising

To communicate with you about Lakefront Luxury, new listings, promotions, and related services as permitted by law; to send email campaigns about upcoming availability, deals, or news; and to measure the effectiveness of our marketing.

For legal, compliance, and security purposes

To comply with legal obligations such as tax reporting, lodging tax remittance, and short-term rental registration; to enforce our rental agreements, website terms, and house rules; to resolve disputes; to investigate and prevent fraud, security incidents, property damage, or harmful activity; and to establish, exercise, or defend legal claims.

With your consent

We use your information with your consent or at your direction.

4. How we share your information

We share your information only as described in this Privacy Policy, including:

With service providers who help us operate

We share information with vendors that provide services on our behalf, including:

  • Property management software (Guesty)
  • Dynamic pricing (PriceLabs)
  • Turnover and operations software (Breezeway, Turno)
  • Unified guest messaging (Conduit)
  • Guest Wi-Fi and guest data capture, where deployed (Stayfi)
  • Guest verification, damage waiver, and security deposit providers
  • Payment processors
  • Cleaning teams, maintenance technicians, and local contractors
  • Email, SMS, and marketing platforms
  • Accounting, bookkeeping, and legal service providers

These providers are permitted to use your information only to perform services for us.

With booking platforms

When you book through a third-party platform such as Airbnb or VRBO, we share reservation-related information with that platform as needed to manage your booking. The platform also has its own privacy practices.

With property owners

Where required by law, by contract, or in connection with a specific issue at a property, we may share limited guest information with the property owner, such as the guest name, reservation dates, and incident reports.

With HOAs, resorts, community associations, and government entities

Some HOAs, community associations, or government entities require us to share guest information as a condition of the rental or to comply with short-term rental regulations. This may include guest names, contact information, vehicle information, or government identification.

For legal reasons

We may share your information with courts, law enforcement, government agencies, or other authorized third parties in response to a subpoena, warrant, court order, or other legal process, or where we believe disclosure is reasonably necessary to comply with law, enforce our agreements, prevent harm, or protect our rights or the rights of others.

In a business transaction

We may share your information in connection with the sale of all or part of our business, a merger, a change of control, a reorganization, or in contemplation of any of these events.

With your consent

We share your information with other parties when you direct us to or otherwise consent to the sharing.

Aggregated or de-identified information

We may share aggregated or de-identified information that cannot reasonably be used to identify you, such as information about occupancy rates or booking trends, for business, analytical, or marketing purposes.

We do not sell or share for targeted advertising

We do not “sell” your personal information for money, and we do not “share” personal information for cross-context behavioral or targeted advertising as those terms are defined under U.S. state privacy laws. If we change these practices, we will update this Privacy Policy and provide the opt-out tools required by applicable law.

5. Your rights and preferences

Marketing emails

You may opt out of our marketing emails by clicking the “unsubscribe” link in any marketing email or by contacting us at the email address in Section 13. Even if you opt out of marketing messages, we may still contact you for transactional purposes, such as confirming a reservation, providing check-in information, or following up on a stay.

SMS / text messaging

If you provide your mobile number in connection with an inquiry, reservation, or stay, you consent to receive transactional and operational text messages from us, such as booking confirmations, check-in instructions, guest verification messages, and emergency notices. From time to time we may send marketing texts where permitted by law and where you have opted in. Message and data rates may apply. You may opt out of marketing texts by replying STOP. Transactional messages tied to an active reservation may continue after a STOP request to the extent necessary to provide the Services.

Transactional communications

You cannot opt out of reservation-related communications (such as booking confirmations, check-in instructions, and guest verification messages) because these are necessary to provide the Services you have requested.

Your privacy rights

Depending on where you live, you may have additional rights regarding your personal information, including:

  • Requesting access to the personal information we hold about you
  • Requesting correction of inaccurate or incomplete information
  • Requesting deletion of your personal information
  • Objecting to or limiting certain uses of your information
  • Opting out of targeted advertising or the “sale” or “sharing” of your personal information

To exercise any of these rights, contact us at the email address in Section 13. We will respond within the timeframe required by applicable law. We may need to verify your identity before responding, and some requests may be denied where an exemption applies (for example, where we are legally required to retain information).

Authorized agents

You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization (such as a signed permission or power of attorney), and we may require you to verify your own identity directly with us.

6. Cookies, tracking technologies, and Global Privacy Control

We and our service providers use cookies, pixels, web beacons, software development kits, and similar technologies on our websites and in our communications. We use these technologies for purposes that generally fall into the following categories:

  • Strictly necessary. Required for the website to function, including session management and security.
  • Functional. Remember your preferences and improve your experience on the site.
  • Analytics. Help us understand how visitors use the site and how to improve it.
  • Marketing and advertising. Help us measure the effectiveness of marketing and reach prospective guests on other sites and platforms, where permitted by law.

You can manage cookies in your browser settings, including blocking or deleting them. Some Services may not work properly if you disable strictly necessary cookies.

Global Privacy Control (GPC)

Where required by law, we treat a Global Privacy Control (GPC) signal sent from your browser as a valid request to opt out of the “sale” or “sharing” of your personal information for the browser making the request.

7. Automated decision-making

We use automated tools in connection with our Services. These include dynamic-pricing software that helps set nightly rates, third-party guest-verification and fraud-screening tools, and channel-management software that helps decide whether to accept or hold a reservation. These tools may use information about you to make or assist in decisions that affect your reservation, such as the price displayed to you or whether a booking can proceed.

If you would like to know more about how an automated decision affecting you was made, or if you would like a human review of a specific decision, contact us at the email address in Section 13. We will respond as required by applicable law.

8. How we secure your information

We use administrative, technical, and physical safeguards designed to protect your information. We limit access to personal information to those who need it to perform their job. No method of transmission over the internet or electronic storage is fully secure, and we cannot guarantee the absolute security of your information. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.

9. Data retention

We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. As general guidance:

  • Reservation, payment, and stay records are typically retained for at least seven (7) years to comply with tax, lodging-tax, and other recordkeeping requirements.
  • Owner financial records (payouts, 1099s, statements) are typically retained for at least seven (7) years.
  • Marketing contact information is retained until you unsubscribe or otherwise request deletion, and for a reasonable suppression period afterward to honor your opt-out.
  • Website analytics and log data are typically retained for up to two (2) years.
  • Identity-verification artifacts (such as ID images) are retained only for as long as needed to verify the reservation or to defend against claims, then deleted or de-identified.

Even after we delete your information from our active systems, portions may remain in backups or in aggregated or anonymized form.

10. Links to third-party sites

Our websites and communications may contain links to third-party websites, including booking platforms, mapping services, and payment processors. We do not control, endorse, or assume responsibility for these third parties or their privacy practices. This Privacy Policy does not apply to those third-party sites. Please review their privacy policies before providing them with your information.

11. Children’s privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. We do not knowingly “sell” or “share” the personal information of consumers under 16 for cross-context behavioral or targeted advertising without affirmative authorization. If you believe we have collected information from a child in violation of this policy, please contact us using the information in Section 13, and we will take appropriate steps to delete it.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this policy. For material changes, we will provide additional notice as required by law. Your continued use of our Services after the effective date of an updated Privacy Policy means you accept the updated terms.

13. Contacting us

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of your rights, please contact us:

Kauffman Capital LLC (dba Lakefront Luxury)
Email: [email protected]
Mailing address: 13453 Marble Rock Dr, Chantilly, VA 20151

14. Virginia privacy notice

This section applies to Virginia residents under the Virginia Consumer Data Protection Act (“VCDPA”).

Information we collect

Over the past 12 months, we have collected the categories of personal data described in Section 2, including identifiers, contact information, payment information, identity and verification information, reservation and stay information, communications, device and browser information, location information, and inferences derived from this information.

We use this information for the purposes described in Section 3 and share it as described in Section 4.

Sensitive personal data

We collect a limited amount of sensitive data as defined under the VCDPA, including:

  • Government-issued identifiers (such as driver’s license or passport numbers) collected for guest verification, fraud prevention, or HOA compliance.
  • Precise geolocation, only where you grant us permission through your mobile device.

We collect and use this information only with your consent, or where consent is not required, only as permitted by law.

Sale and targeted advertising

We do not sell personal data for money, and we do not engage in “targeted advertising” as that term is defined under the VCDPA.

Your Virginia privacy rights

As a Virginia resident, you have the right to:

  • Confirm whether we are processing your personal data and access that data
  • Correct inaccuracies in your personal data
  • Delete personal data we have collected about you
  • Obtain a portable copy of your personal data
  • Opt out of targeted advertising and the sale of personal data

To exercise any of these rights, contact us at [email protected]. We will respond within 45 days of receiving your request. We may need to verify your identity before responding.

You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization and may require you to verify your own identity directly with us.

If we deny your request, you may appeal our decision by replying to our response. We will respond to appeals within 60 days. If your appeal is denied, you may contact the Virginia Attorney General at https://www.oag.state.va.us/consumercomplaintform.

15. Notice to residents of other U.S. states

Residents of certain other U.S. states, including Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Utah, may have rights similar to those described in the Virginia notice above under their state privacy laws.

Depending on your state of residence, you may have the right to:

  • Access the personal information we have collected about you
  • Correct inaccuracies in your personal information
  • Request deletion of your personal information
  • Opt out of targeted advertising and the “sale” of personal information
  • Appeal a denial of your request

To exercise any of these rights, contact us at [email protected]. We will respond within the timeframe required by your state’s law. We will not discriminate against you for exercising your rights.

16. California privacy notice

This section applies to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA/CPRA”).

Categories of personal information collected

Over the past 12 months, we have collected the categories of personal information described in Section 2. Under the CCPA/CPRA, these categories include identifiers, customer records, commercial information, internet or other electronic network activity information, geolocation data, and inferences drawn from this information.

Categories of sensitive personal information

We collect the following categories of sensitive personal information:

  • Government-issued identifiers (such as driver’s license or passport numbers) for guest verification.
  • Precise geolocation, only where you grant us permission through your mobile device.
  • Account log-in credentials (where applicable to access a portal we operate).

We do not use or disclose sensitive personal information for purposes other than those identified in CCPA Regulation §7027(m), so the right to limit use and disclosure of sensitive personal information generally does not apply to our processing.

Sources, uses, and disclosures

The sources from which we collect personal information, the purposes for which we use it, and the categories of third parties to which we disclose it are described in Sections 2, 3, and 4.

Sale and sharing

We do not “sell” personal information for money, and we do not “share” personal information for cross-context behavioral or targeted advertising as those terms are defined under the CCPA/CPRA.

Your California privacy rights

As a California resident, you have the right to:

  • Know the categories and specific pieces of personal information we have collected about you in the prior 12-month period (or a longer period if elected)
  • Request deletion of personal information we have collected from you
  • Request correction of inaccurate personal information
  • Opt out of the “sale” or “sharing” of your personal information
  • Limit the use and disclosure of your sensitive personal information
  • Not be discriminated against for exercising your rights

To exercise any of these rights, contact us at [email protected]. We will respond within 45 days of receiving a verifiable consumer request. If we need more time, we will let you know.

You may use an authorized agent to submit a request on your behalf. We may require the agent to provide written, signed permission, may require you to verify your own identity directly with us, and may require the agent to provide proof of registration with the California Secretary of State where applicable.